If effort alone booked clients, you’d be sold out by now.
You’ve got the content. The offer. The vision. You’re putting in the work day-in and day-out.
But if your marketing still feels more like posting and praying than bold, confident moves?
We have a problem.
Someone has to say it…
Your fairy godmother isn’t going to come down, wave her magic wand, and turn your business into a revenue engine...
But tracking the right metrics will.
And I know because I’ve done it (over, and over, and over again).
As a marketing agency founder and consultant, I’ve worked with service providers, founders, and organizations across dozens of industries—people who were stuck in the “I’m doing everything and nothing’s working” phase.
You might be familiar with it.
And every single time, the turning point wasn’t more content.
It wasn’t a rebrand.
It was clarity.
Clarity on where to focus, what to drop, and what makes their audience go from follower to customer.
And we get that clarity by tracking the right data.
I’m not talking about a daily spiral into the reach and engagement on your latest reel.
I’m talking about the numbers that actually tell you what’s working, what’s wasting your time, and where your next client is coming from.
That’s how we’ve helped clients quadruple their inquiries, bring ad click-through-rates over 24%, and turn crickets into consistent conversions.
And now?
I’m making everything I know available to anyone who’s ready to leave the guessing games behind and step with certainty into the next level of their business.
Because you shouldn’t need a marketing degree (or a full-blown agency team) to make smart, strategic decisions in your business.
You just need to know what you really need track and how to use it.
That’s exactly what I am giving you.
No fluff.
No filler.
Just the stuff that makes a difference, in a way that doesn’t make you feel like you’ve been dropped in a faraway land where they speak a language you’ve never heard of.
This is the part of marketing that most people avoid (and the part that changes everything).
Inside the guide, I walk you through:
🧭 How to figure out what you should even be tracking in the first place, based on your actual goals, not what Instagram says is trendy
💬 The meaning behind the numbers, so you know exactly how to interpret your data (and what to do with it)
📊 Which metrics matter across every platform you’re using, social, website, email, ads, and more—and how to track them without getting overwhelmed
🧠 A plug-and-play reporting system that helps you actually use your data to make better decisions (instead of just collecting it and forgetting it)
🚫 What to ignore completely, because not every number deserves your energy
This is the part most people skip. But it’s the exact reason your content isn’t converting, your ads aren’t performing, and your growth has stalled.
Not anymore… It’s time to quantum jump.
I’m Tara Hack—marketing strategist, agency founder, and the one clients call when their marketing isn’t working and they can’t figure out why.
Over the last 5+ years, I’ve helped nonprofits, service providers, and growing businesses clarify their message, optimize their marketing, and build strategies rooted in actual data (not just vibes).
This guide is built from the exact process I walk clients through behind the scenes of multi-figure campaigns and brand transformations.
Whether you're in the middle of a pivot, scaling to the next level, or just tired of wondering if your content is doing anything at all, this is the clarity you’ve been craving.
If you’re here, you already know you need this…
You’re doing “all the right things,” but your inquiries are still unpredictable
You want to be strategic with your marketing but don’t know what to focus on
You’re tired of wasting time posting reels that aren’t getting you paid and wasting money on ads that don’t work
You’re ready to stop guessing and start making decisions with the certainty of the CEO you were born to be
You want your marketing to finally feel intentional, effective, and repeatable
So what are you waiting for?
The Non-Marketer’s Guide to Metrics That Matter
This isn’t another download you’ll forget about by tomorrow.
It’s the clearest, most straightforward walkthrough I’ve ever created on how to stop wasting your precious time, build unshakeable confidence in your strategy, and use your data to make decisions that actually grow your business (and your bottom line).
I’m handing you the exact clarity I give my agency clients—the same knowledge that’s helped them quadruple their leads and double their conversions—so that you can lay in the sun with a mojito in hand as your phone lights up with sale notifications.
Because I know that’s what you’ve pictured your future could be.
FAQs
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Not even a little. This guide is built for people who’d rather do literally anything else than stare at metrics. I walk you through exactly what to track and how to use it, no math degree required.
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Absolutely. In fact, getting clear on your data from day one is one of the smartest things you can do. This guide will help you build a strategy rooted in what works before you waste time on what doesn’t.
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Nope. This covers how to track what’s working across your entire marketing ecosystem—social, your website, email, ads, and even your DMs.
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Right now. You’ll get instant access, and within the first few pages, you’ll already be looking at your numbers differently (and way more confidently).
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Item Perfect. This will either tighten up what you’re doing or show you exactly what’s missing. Most business owners are tracking something, but not the right things tied to their goals. This guide fixes that.
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No. It’s better. It’s what you actually need to know without all the fluff that gets in the way. It’s the quickest way to clarity, action, and finally making decisions that move you forward.
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Perfect. This was made for you. I cut the jargon and give you what you actually need to know to make smart, strategic moves in your business, without hiring a team or spending hours learning crap that doesn’t matter.